About Efforma
Every creative job has two jobs hiding inside it.
The first one is to create the design: the idea, the look, the moment a blank artboard becomes something that makes a client say “wow.” The second job has no name and never makes it into a portfolio. It’s everything that happens after the idea is approved. The resizing. The reformatting. The moving of a logo forty pixels to the left. The rebuilding of something that’s already finished so it fits a different medium.
Anyone who’s worked in an agency knows the moment. The client says yes, everyone exhales, and someone says, “Perfect. We just need it in the other sizes.”
That second job is where the hours go. Not the big, visible ones, but the quiet ones that disappear half an hour at a time. If you freelance, those hours are yours and nobody is paying for them. If you’re on a team, they land on whoever is fastest, which means your best person spends their afternoon on the least creative work in the building.
That’s why Efforma exists.
A shortcut through the middle of creative production.
It doesn’t cut corners. It removes the parts that never needed a person in the first place. The thinking stays yours and the craft stays yours. The rebuilding doesn’t have to.
It comes from a simple belief: the work should move forward, not back to the start. A brief shouldn’t be rewritten from scratch to become a direction. A finished design shouldn’t be rebuilt from scratch to become a format.
Whether you’re a freelancer with an end-of-week deadline or a studio with twelve people and a client who changes the headline at 5pm, you should get to spend your time on the part only you can do.
We started with the problem that hurt most
Adapt
You finish a design. It’s approved, and it’s good. Now it needs to live in a dozen other shapes.
With Adapt, you upload the file you already made and get the formats back. They aren’t flattened exports or screenshots. They’re real files with your layers and your type, still open to your hand. It’s the difference between getting a photocopy back and getting the original back in a new size.
There’s no template to build first and no campaign to re-author inside someone else’s system. You tell Adapt what each piece of the design is, and it does the rearranging you’d have done yourself, only without the afternoon.
It isn’t magic, and we’d rather you hear that from us. When something won’t work, Adapt says so plainly instead of quietly handing you something wrong. There’s even a page listing everything it can’t do yet. We’d rather be trusted than impressive.
Adapt is available today.
And two more, earlier in the line
Adaptation is the end of the pipeline. The same problem shows up at the start too.
Take Zero
For the hardest moment in any project: the first one. Take Zero is a creative game for people who tell stories. Short rounds, a dry guide called Zero and honest critics get you past the obvious idea, and the idea you leave with is yours. Zero provokes and asks; you write every card.
Brief
For what comes before that. A brief is rarely a brief. It’s an email, a voice note, a forwarded PDF and a WhatsApp thread at 11pm. Brief turns that pile into something a team can actually start from.
Three products, one idea: take the rebuilding out of creative work and leave the creating in.