Your in. Every format out. Still layered.
Adapt reads the file you already made and produces the formats your campaign needs, as editable PSD and AI, not flattened exports. There is no template to build first.
1920×1080 · illustration, not a screenshot
- PSD
- AI
- SVG
- Live type
- Live vectors
- Layers intact
- No template setup
You didn’t spend ten years learning design to move a logo 40 pixels.
The current method
Duplicate the file. Resize the canvas. Reposition the logo. Reflow the headline. Fix the ragging. Check the safe area. Export. Rename. Check again.
Then the client changes the headline.
With Adapt
One upload.
Every size in one job.
Layers intact.
Rook: “Every size, by Thursday.”

The person doing this work is usually the most skilled person in the room. That’s the part that should bother everyone.
How it works
It reads the design before it moves anything.
Resizing is arithmetic. Adaptation is design: deciding where the headline goes on a canvas of a different shape, what stays together, and what must not crop. Adapt does that part.
- 1
Upload
A layered PSD (RGB or CMYK, 8-bit), an Illustrator file saved PDF-compatible, or an SVG. Nothing is flattened on the way in: type layers, groups, masks, smart objects and blend modes are read as they are. Point and paragraph text carry their real transform-scaled metrics, so type comes through as type.
For an Illustrator file with several artboards, you choose one.
- 2
Check what each layer is
Adapt lists every layer with its best guess at what it is: background, image, headline, logo, call to action, price, legal and more. You correct the guesses in one column, once. Layer names such as
head/orlogo/can do it in advance.Missing fonts are named here, and nothing is generated until they’re supplied.

Pim has never seen your file either. Adapt shows its guess for every layer, so you can put it right before anything moves.
- 3
Choose sizes
Landscape, Portrait (beta), or a custom size from 16 to 6,000 pixels a side. Up to 5 sizes in one adapt (2 on Free). Adapt suggests which shape to design first: the hardest one, because decisions carry downhill and not up.
- 4
Compare the readings
For each size, Adapt reads the design several ways: as measured, stacked, centred, in two halves, and composed. It recommends one and says why in plain words. Every option shows the design checks it passes and the ones it fails.
As measuredStackedTwo halvesComposedRecommendedIllustration. Each reading shows the design checks it passes and fails. The recommendation comes with a reason, for example: “fills the canvas better than the default by 11 points.” - 5
Direct it
One-click comments in design language: Bigger, Smaller, More air, Tighter, Range left, Centre it. Each gets an answer: done, already done, or refused with the reason. A comment that would break a design rule is refused rather than applied.
Or switch to edit mode and drag, scale and rotate any layer yourself. Every layer you moved by hand is listed and can be put back where Adapt placed it.
BiggerSmallerMore airTighterRange leftCentre itTwo halvesYou · Two halvesAdapt“I did not: nothing here fills half the canvas.”
Every comment gets an answer: done, already done, or refused with the reason. - 6
Export
Each size comes back as a PNG and a layered file in the source’s own format: a PSD for a PSD, an AI for an AI. Text stays live. Vectors stay vector. Adapt does most of the job and hands the last part back to you, in your own tool.
A layered file opened up: background, hero photo as a smart object, the logo as vector, the headline as live text and the legal line as a group, each still its own layer.
Design checks
It explains every decision, and it can say no.
Every layout option is checked against eight rules drawn from how designers actually adapt. Each check passes, fails, or says it can’t judge this one. No rule may reject a designer’s own work.
- Check 1The background still covers the canvas
- Check 2The most important element stays the most important
- Check 3A group stays a group
- Check 4No new overlaps
- Check 5Small items keep their edge
- Check 6A margin is kept
- Check 7The canvas is used
- Check 8The design takes the room at a consistent scale
Illustrator
Your .ai file comes back as an .ai file.
“Live vector output is the part nobody else does.”
Most tools that touch an Illustrator file rasterise it. Adapt doesn’t. It reads the actual content stream, the real paint operators rather than a preview image, so vector paths stay vector paths, artboards stay artboards, and text stays live and editable as long as the font is installed.
Bounding boxes come from true Bézier geometry, so elements land where they should. Where one layer holds several distinct objects, Adapt separates them by geometry so each can be placed on its own.
Campaign series · Plus and Pro
One layout. Ten versions.
Swap the image and headline to make up to 10 versions of an approved adaptation, same layout guaranteed. A new photo is cropped into the approved frame around its focal point. Everything comes back as layered files in one ZIP.
Memory
Fix it once.
Approved layouts and every correction you make by hand are remembered per design and shape, and offered back next time. Patterns across designs become proposals a person approves. Nothing changes behind your back.
Manual controls
Set it yourself.
Prefer to place things by hand? Per-layer anchors (left, right, top, bottom, centre, proportional, stretch), fit, a focal point for crops, and position, scale and rotation overrides are all still there.
Everything else asks you to rebuild your work first.
Template platforms
Re-author the campaign as a parametric template before automation pays off. Reasonable at 500 assets a month. Absurd at twenty.
Bulk image tools
Operate on flat JPG and PNG. Generative fill invents background that wasn’t there. Type is pixels. Output isn’t editable.
By hand
Accurate, slow, and the most expensive hour in the studio.
Adapt
The file you already made, in. A layered file out. Setup time: zero.
Where Adapt isn’t the answer: if you’re generating thousands of feed-driven product variants every day, you want a template platform, and we’ll tell you so rather than sell you this.
Proof
Open the output before you sign up.
Every claim on this page comes down to whether the file we hand back is genuinely editable. The compatibility page lists exactly what comes through and what doesn’t.
- PSD → PSD · layers, groups, live type, smart objects
- AI → AI · vector paths, live text, artboards
- PSD, AI or SVG → PNG · when you just need the export
Before you upload
Hem asks what could go wrong.
So do we. Four things to know before your file goes anywhere.
Your files
Encrypted in transit and at rest, stored and processed in the EU. Deleted on your schedule: an hour after you finish, after 24 hours, or after 30 days.
Your work
We do not train any model on your files. This is in our terms, not just on this page.
Your fonts
If a font is missing, Adapt stops and tells you. It will not substitute one silently.
What doesn’t work yet
We publish the full list of file features Adapt handles, degrades, or rejects, including the ones that fail quietly.
